5 Undebatable Reasons to Make Your Podcast Searchable
Have you ever tried to search for a podcast based on a quote? You type in the phrase exactly how you heard it, but you can’t find the episode. It’s frustrating that a searchable podcast doesn’t exist, and after a few more attempts, you give up and move onto something else.
Of course, if the podcast had been transcribed, this wouldn’t be a problem. You could easily find the exact episode and even what happens before or after the part you remembered. It’s just one of the benefits of making a podcast searchable via transcription and episode highlights. When podcast accessibility is enhanced, it increases the likelihood of people discovering it – and coming back for more.
Here’s a look at five reasons why creating a searchable podcast is a must.
It Boosts SEO
Chances are your podcast is hosted on a website and features your name or that of your business. Your audience can spread in a number of ways, like word of mouth or through iTunes reviews, but part of your listenership will come from people searching for keywords or phrases that relate to your podcast. If your podcast is transcribed and searchable, it’s that much easier to gain those listeners.
For example, Bloomberg’s Decrypted podcast recently featured ConsenSys’s Andrew Keys on an episode about cryptocurrencies. Keys said that the major credit card companies “all average about 30,000 transactions per second.”
Searching Google for a similar query including Visa, MasterCard, and American Express netted some (very) outdated results on the first page, including one as old as 2010. However, Bloomberg uploaded the podcast audio to Temi and added a transcript of the episode to the audio. The result? They “searched the text for transactions and bingo, it found that phrase” mentioned above. Had the podcast not been transcribed, Internet search engines would have never picked it up.
It Provides Accessibility to a Wider Audience
Per the Hearing Loss Association of America, 20 percent of Americans 18 or older report some form of hearing loss. Your podcast may have stellar sound quality, but if you’re not offering transcription services, you’re missing out on a significant portion of people that might enjoy your content.
Even if your audience isn’t hard of hearing, they may be consuming an episode in any number of bustling settings. A listener could be trying to tune in on a noisy subway train, while listening for their flight to board, or at a sporting event during a break in the action. Having the option to read the episode dialogue and key takeaways in addition to hearing the audio gives your podcast an advantage.
It Increases the Likelihood People Will Share Your Content
Here’s a little secret: people want things to be easy. Transcribing your podcast is just one way you can make your listeners’ lives easier. Let’s say you have a fantastic, revolutionary thought in your latest episode – one that your audience will want to share with their network to show that they listen to smart, insightful podcasts. The only problem is that your monologue runs for about a minute.
It’s highly unlikely anyone will take the time to transcribe what you’ve said. If you remove that step for your listeners and include a transcription, it’s much simpler to copy and paste a quote while sharing the episode. By making it easy on your audience, you’re increasing the odds they’ll promote your podcast.
It Builds Thought Leadership
A major benefit of podcasting is establishing thought leadership. Listeners know they can tune into an episode and walk away with actionable results. But what if someone wants to reference what you’ve said?
If each episode has a corresponding transcription that folks can search for, other thought leaders can quickly grab that content. A recommendation is even more impactful with a direct quote to back it up – when someone links to your podcast, they can share an example of the content listeners should expect. Your new potential audience doesn’t have to go skipping through an episode to find just the right insights; they’re laid out in the open thanks to your podcast accessibility.
It Gives You More Content to Work With
Think about the benefits a podcast creates: thought leadership; links back to your site; increased social engagement. Now, imagine those benefits multiplying. Transcribing your podcast and making it searchable is the jumping off point for additional content down the line.
Maybe you’re writing a blog post, and need the perfect quote to drive your point home. Or perhaps you’re developing a white paper and your most recent guest just gave you some incredible statistics. You can even take some of your favorite highlights from the episode and turn them into snazzy social media graphics.
Recording your episode is just the first step. You could potentially be missing out on thousands of listeners by not making your podcasts searchable. An app like Temi can help you transcribe your podcasts automatically and help put your content in front of even more ears.